Without marketing your business on social media – your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for.

Every social media profile you add to your marketing mix is a gateway to your website. Every piece of content you post is another opportunity to acquire a new customer.

Social media is a gateway of different types of people with varying backgrounds, behaviors, needs and different ways of thinking.

Sharing your content on as many platforms as possible allows these individuals to organically reach your business because they search for products differently. You can effectively open your business to a wider variety of versatile consumers from all over the world.

Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through human interaction. People prefer to do business with other people rather than companies.

Research has shown that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor – the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. About 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking can improve the conversion rates on your existing traffic.

Social media is one of the most cost-efficient digital marketing methods used to share content. Increasing your business’ visibility by engaging with a broad audience of consumers.

Create a social media profiles for your business. Begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Each post that is shared will be introduced to a new network of individuals whom may become potential customers.

There is no doubt that by simply having a social media page-  your brand will benefit and with regular use – it can generate a wide audience for your business.

Considering that customer satisfaction and brand loyalty go hand in hand. It is absolutely crucial to regularly engage with consumers and  develop a bond with them. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s. Studies show that 62% of these customers are more loyal to brands that directly engage with them on social media. Businesses must implement social media marketing to get the attention of their most influential consumers.

Search engine optimisation is very important for achieving higher page rankings and obtaining traffic to your business website. Those who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionise your traffic and continue to generate positive results for your business.

If your business website is not ranked towards the top of search engine results – you should probably adjust your search engine optimisation strategy.

Give yourself the best chance of ranking better through social media – create high quality content such as blogs, infographics, case studies, business information, and employee photos that integrates your targeted keywords. Content will make your business’s social media profile intriguing and credible. 

This will give you more opportunities to get in front of industry influencers who will write about your business and provide links back. This will help to directly increase search engine rankings.

Social media marketing is the most cost-efficient part of an advertising strategy. Any paid promotions you decide to invest in are a relatively low cost compared to other marketing strategies. Being cost-effective is an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small.  Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in harmonising your company. Customers appreciate a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint – social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will be viewed in a positive way epecially when responding to a customer complaint.

The most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles – you can see customer’ interests and opinions that you might not otherwise be aware of.

Using social media as a research tool can help gain information that will aid you in understanding your industry. The ability to segment your content syndication lists based on topic and identify which types of content generate the most impressions.

These tools give you the ability to measure conversions  – to find the perfect combination for generating revenue.

Customer satisfaction and brand loyalty both play a part in making your business more authoritative. It all comes down to communication – especially when replying to customers and posting original content – it makes you appear more credible. Regular interaction with customers demonstrates that your business cares about customer satisfaction and is available to answer any questions they might have.

Satisfied customers will spread the word about a great product or service and they usually turn to social media to express their opinion and in turn advertise your business. This will  show new visitors your value and brand authority. Once you have a few satisfied customers who are vocal about their positive experience – you can let the advertising begin for you by customers who enjoyed your product or services.

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. To establish yourself as an expert – be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.

When your social media campaign is aligned with other marketing efforts – your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that allows you to become a notable influencer in your industry/niche or sector.