What Is Branding?
Branding can be described as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. Designer cannot “make” a brand – only the customers can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. A brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, owns and produces should reflect the values and aims of the business as a whole.
It is the emotional connection that creates their brand – not purely their products and a bite sized logo.
What is Identity Design?
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
Identity design is based around the visual devices used within a company. This is usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied. It can be throughout a variety of mediums – using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept.
The identity or ‘image’ of a company is made up of many visual devices:
Best Online Digital Marketing Solutions can provide the following services for all your business needs and requirement.
The following are Product Information about your business that will instill the image to your customers. This works well and also help spreads the name of your business around the area.
Best Online Digital Marketing Solutions also provide additional services that evolves around your business needs.
Click on each one to learn more how they integrate to create a successful outcome.
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