Search Engine Optimisation - SEO
Search Engine Optimisation is a complex and ever changing arena. It is one of the most effective marketing techniques used in the digital marketing age to improve return on investment. SEO (Search Engine Optimiser) helps improve a websites visibility on search engines like Google, Bing and Yahoo for a given number of target keywords normally related to the products and services you offer.
What is Search Engine Optimisation - SEO?
By improving the visibility of website content on Google organic search, companies can:
- Generate highly relevant, steadily increasing website traffic
- Generate an increasing number of sales leads or online revenue
- Strengthen credibility and brand awareness by virtue of a strong Google organic presence
Best Online Digital Marketing Solutions provide different SEO services across a variety of industries, marketplaces and business types including – E commerce SEO, Travel SEO, Small Business SEO, Local Business SEO and many more.
Whether you are a hairdresser, plumber, builder, national blue chip company or looking to break into the international markets – our vast experience interlinks between markets can help whatever the situation.
Get to No.1 of Google
No one can guarantee your website can reach number 1 via Organic search – not even Google themselves due to the ever changing algorithmic nature of the search engine.
Local based keyword phrases and competition typically would see good results on a budget of £750+ p/m whilst UK wide keyword phrases can range from £1,450+ to £25,000+.
Grow your business with SEO.
We will take your business to the next level.
Most online activity starts with a search engine. It is crucial that your business is online and search engine friendly. By combining expertise in competitor analysis, digital marketing and web design with our continued investment in multiple tools – we provide extremely effective SEO services.
How Does SEO Work
As anyone in the industry knows, SEO is extremely competitive varying from manufacturers, distributors to brokers and is different for every business.
1. Keyword Analysis
Given the breadth and complexity of the industry, SEO requires a higher-than-average level of sophistication in keyword analysis — determining which keywords to target for optimization. If the right keywords are selected, maximum results can be attained for relevant traffic and conversions. Many considerations go into keyword selection – including:
A search phrase must have enough volume to generate a critical mass of conversions.
In some cases, choosing the most popular keywords is a bad strategy because large companies with enormous SEO budgets dominate those keywords.
In most cases, keywords with a strong buying intent (e.g., “low cost sun holidays”) are better options than similar phrases with less clear intent (e.g., “sun holidays” or “holidays”).
The best keywords are highly relevant to the products, services and customer needs of the company. This differs from local search engine optimisation which optimises a business’ online presence.
2. On-Site Optimization
Once keywords have been identified, the SEO campaign can begin making necessary enhancements to the company’s website. If the website has not been built specifically for SEO or not been maintained diligently – then website issues may prevent Google from properly crawling and indexing the site’s content and ranking it highly.
Common website problems include broken links, improperly executed title tags, inadequate internal linking structure, slow loading page and duplicate content.
In addition, new or highly edited content must be created to support product and service pages designed around the targeted keywords. Going forward, a strong SEO campaign will include a plan for additional content to be added, often through a company blog or expansion of product/service pages.
3. Off-Site Optimization
All SEO campaigns should involve a robust off-site focus too primarily aimed at creating high-quality backlinks pointing back to the company website. Many small, medium and even large businesses have a poor inbound link profile due to:
- Having highly specialized products/services that relatively few websites see as relevant
- General reluctance of companies to link to one another
- A relatively low social media profile in the industry
- A lack of strong, “link worthy” content to attract attention and natural links
Creating link worthy content and marketing it to relevant, high-authority websites and blogs is an important aspect of off-site SEO.
Link building efforts should also include non-content tasks – like directory listings. Efforts should also be made to update existing links and eliminate poor-quality links that have accumulated over time.
What Are The Benefits of SEO
There are a number of benefits of being at the top of a search engine. Our clients have grown from small local regional distributors to nationally recognised brands for obtaining page 1 rankings with only a select few keywords. The path to success is continuity and persistence to obtain results from organic means.
- Achieve Better Conversion Rates
- Increase Traffic
- Increase Revenue
- Cost Effective Marketing
- 94% Ignore Page 2 of Google
- Global Customers
- Higher Return on Investment
- Boost Sales
- Explore New Markets
- Open Business 24/7/365
- Explore New Markets
- Brand Awareness and Reputation
What can Best Online Digital Marketing Solutions SEO Campaign Offer?
By covering all aspects of optimisation within your campaign, your website stands the best chance for successful online performance.
Hard Work and Patience Wins
A strong work ethic and long-term vision are attributes of every successful SEO. A well-executed campaign involves steady execution month in and month out – careful review of campaign data – systematic testing – continuous reporting and improvement.
The payoff: High organic visibility, valuable keywords, generating high-quality leads or online revenue year after year.
Our Search Engine Optimisation Package Include
- Detection of Google Penalties ( including Panda and Penguin)
- Investigation & Detection of Negative SEO attacks
- Website Technical SEO Audit
- Manual Review, Investigation and Detection of "Unnatural Links"
- Technical SEO Audit on Your Website Pages
- In Depth Keyword Research for Your Market, Service and Product
- Competitors Research
- Content Marketing and Other Link Building Guidance
- Disavow of Toxic or Unnatural Links (costed separately for large backlinks profile)
- Help and Manage Google Reconsidearation Request process
- Removal of Toxic Links ( costed separately if required)
- Competitor Spam Detection
- Quality Back-link indentification in market & advise on how to build quality backlinks
- Site Wide Review on your website from Googles's perspective
- How to prevent future google Ranking Issues Guide
All SEO packages include a full report on the location of all links – Full URL’s are supplied. Answer any questions on any work that we do on your behalf – we belive in full disclosure.
The standard and ultimate plans include checking and reporting solutions to any problems within analytics or Google Webmaster Tools. We will need an invite to your Goole account.
Highlight problems with your website. The monthly SEO plan does not include fixing these problems.
When Will You See Results?
You will see an increase in rankings within the first 8 to 12 weeks. This does not always mean an increase in traffic as the rankings could be coming up from 120 to 25 for example.
Your website will start to show an increase in traffic very soon after.
Link Outreach
This will come from relevant blogs nd or blog posts.
SEO Contracts
We start the work every month after we have been paid and do expect a commitment of 6 months at the start. Additionally we will write content in advance – a four weeks’ notice to stop will be greatly appreciated.
Ranking and Traffic Opportunities
We will find opportunities that we can take advantage off. In some instances – we will need telephone confirmation or your company email to be used. As these happen we will let you know what they are and how to proceed and progress with them.
Keywords
Thorough keyword research uncovers the most important "search phrases" to target on your website that will generate the most relevant traffic. This means a better possibility for conversions and leads.
Target Market
Understanding the market you wish to target. We are better able to optimise your campaign to reach the right people, who are most likely to want to do business with you.
Business Goals
Your most important objectives from your SEO campaign will be placed at the forefront of our optimisation efforts to ensure you are getting the best return on investment for your SEO.
Our Search Engine Optimisation (SEO) Packages
Are you confused on which package is best for you?
Have alook below and compare our SEO packages side bt side to view all the listed features.
In addition it is possible for us to add certaion one off features to any of the Gold or Platinum packages.
GOLD
FREE SETUP
£999
PER MONTH
Recommmended For Sole Trader
Up to 5 Web Pages
Focus On 5 Keywords
Website Analysis
Competition Analysis
Meta Title, Keyword & Description
Page Title, Header, Image & Alt Tag
Content & Keyword
Optimisation Included
W3C Validation Included
Manual search Engine Submissions
20 Hours work
of Directory, Link Building
and Social Bookmarking
Facebook, Twitter, Google+
Page Creation
Facebook, Twitter, Google+
Updating Weekly
PLATINUM
FREE SETUP
£2,199
PER MONTH
Recommmended For Sole Trader / Small Business
Up to 15 Web Pages
Focus On 10 Keywords
Website Analysis
Competition Analysis
Meta Title, Keyword & Description
Page Title, Header, Image & Alt Tag
Content & Keyword
Optimisation Included
W3C Validation Included
Manual search Engine Submissions
45 Hours work
of Directory, Link Building
and Social Bookmarking
Facebook, Twitter, Google+
Page Creation
Facebook, Twitter, Google+
Updating Daily
Local Business Listing
TITANIUM
FREE SETUP
£2,999
PER MONTH
Recommmended For Small / Medium Sized Business
Up to 20 Web Pages
Focus On 15 Keywords
Website Analysis
Competition Analysis
Meta Title, Keyword & Description
Page Title, Header, Image & Alt Tag
Content & Keyword
Optimisation Included
W3C Validation Included
Manual search Engine Submissions
60 Hours work
of Directory, Link Building
and Social Bookmarking
1 Video Submission
Facebook, Twitter, Google+
Page Creation
Updating Daily
Local Business Listing
Blog Creation & Submission
E-COMMERCE
FREE SETUP
£3,999
PER MONTH
Recommmended For E-Commerce Business
Up to 30 Web Pages
Focus On 25 Keywords
Website Analysis
Competition Analysis
Meta Title, Keyword & Description
Page Title, Header, Image & Alt Tag
Content & Keyword
W3C Validation Included
Manual search Engine Submissions
85 Hours work
of Directory, Link Building
and Social Bookmarking
2 Video Submission
Facebook, Twitter, Google+
Page Creation
Other Social Media Site Updating
Local Business Listing
Blog Creation & Submission
Blog/Forum Posting & Commenting
Best Online Digital Marketing Solutions also provide additional services that supplement the SEO Package.
Click on each one to learn more how they integrate to create a successful outcome.
Responsive Website
Responsive design is a “must have” on most projects, improving user experience and visibility.
Custom Website
Knowledge - usability, accessibility & visual design will enhance your users’ experience.
E Commerce Website
Websites designed and built for your customer’s security and peace of mind.
SSL Certificates
Safe, Secure and trustworthy website increases more sales, lead and enquiry
We Would Love to Hear From You
To find out more about our services and how we can help your business grow and succeed please get in touch and we will get back to you as soon as possible.